Lightwave in Raleigh, NC was founded in 2016, is a high-growth company building the group model for the future of the dental industry. Lightwave is passionate about doing things the right way with a tight focus on high quality, core values, and taking care of their people. Lightwave is a dental leadership organization that focuses on partnering, training and developing dentists as the natural leaders of the dental practice. Lightwave helps dentists launch their careers, supports dentists leading high-growth dental groups, and assists doctors looking to establish their legacy as they transition into retirement. Lightwave is solving the big problems in dentistry: retirement, management, reimbursements, and partnership by providing the benefits of a group while preserving the essence of private practice. Lightwave currently supports over 80 dental offices in 4 states. For additional information, please visit lightwavedental.com. Follow us on LinkedIn, Facebook, and Instagram.

This position would be remote, but the right candidate will sit in either Raleigh, NC or Richmond, VA. 

Duties and Responsibilities

• Present marketing plan and tactics to gain buy-in with key stakeholders (Doctors, PM, RDO, LW marketing).
• Execute marketing plan tactics to meet practice goals.
• Responsible for monitoring and reporting on marketing tactic results. With the following metrics and minimum benchmarks.
  • Leads (based on NP goals)
  • Missed Call Rate ≤ 10%

• Lead Conversion rate ≥ 50%
• Scheduled appointments (based on NP goal)
• Marketing ROI ≥ 50:1
• Google review growth ≥ 2.5%
• Coordinate with the internal team and external vendors to support activities necessary for executing the marketing plan.
• Coordinate with practice leadership on internal events and local marketing activities.
• Monitor marketing spending to ensure all expenditures are within budget
• Ensure brand continuity is upheld throughout all marketing efforts.
• Design and order marketing materials as needed.
• Audit and optimize digital marketing/patient touch points, patient experience platform, online scheduling, Liine, website, Google Business profile, and social media platforms.
• Work closely with operations, setting and meeting goals.
• Support internal Lightwave events with in-person responsibilities.

Education & Qualifications

• BS/BA degree in business, marketing or communications.
• 3 years of relevant marketing experience. (Additional 3+ years of experience can be used in lieu of education requirements.)
• Experience with executing marketing tactics for B2C and B2B markets.
• Demonstrated ability to lead and manage agencies as well as collaborate cross-functionally with team members.
• Knowledge and experience in a variety of advertising methods, with a thorough understanding of SEO, SEM, Paid Social, and traditional.
• Experience working remotely in a multi-location environment.

Competencies

• High levels of creativity and design thinking.
• Strong problem-solving skills.
• Working with cross functional teams.
• Ability to work with little direction and in a fast-paced entrepreneurial environment.
• Excellent organization and presentation skills.
• Exceptional time management skills
• Extremely positive attitude.
• Proactive and motivated to drive projects forward.
• Desire to grow, both professionally and personally.

In return for providing an excellent patient experience, we offer a great benefits package to include health and dental benefits, 401(k), holiday pay and paid time off.